AMR leader Geek+ offers robots to automate BMW production at China factory

After its AMR solutions became operational, the automaker saw a 400% spike in the picking efficiency at its factory, while achieving a labor cost reduction of 64%.

BMW-Brilliance, a joint venture formed by Chinese and German carmakers, has partnered with Geek+ (极智嘉), a leading AMR manufacturer, to automate a smart automotive factory in China with Geek+’s goods-to-person digital picking solutions.

The collaboration took place at the Dadong plant of BMW-Brilliance in Shenyang, capital of northeastern China’s Shenyang Province.

According to a statement from Beijing-based Geek+, the partnership involved upgrading the entire factory to improve its levels of digitalization and automation. BMW-Brilliance is 75% owned by BWM and 25% by Brilliance.

Under the agreement between BMW-Brilliance and Geek+, they joined hands to build customized autonomous robots that “meet the highest safety standards,” to overhaul the in-plant handling of smaller car parts and integrate the intelligent manufacturing execution systems.

Despite the Covid-19 restrictions, Geek+ managed to deploy and deliver its robot fleet in only two months from start to finish. After its AMR solutions became operational, the automaker saw a 400% spike in the picking efficiency at its factory, while achieving a labor cost reduction of 64%.

In terms of individual labor, the robotic carriers helped to cut their walking distance by 22.5 km per day, and realized a picking efficiency of 99.99%, says Geek+.

It adds that “this (tie-up) represents an example of the automotive industry’s lean, green and digital production.”

The Shenzhen plant of BMW-Brilliance, which manufactures the Chinese editions of BMW’s best-selling models like X5, 5 series and full-electric iX3, is grappling with a larger number of car components in its quest to scale production.

These parts, involving complex logistics scenarios, pose a bigger challenge to the efficiency, safety and reliability of picking operations.

The establishment is no stranger to robot-assisted automated warehousing and logistics. As early as 2021, it introduced Geek+’s goods-to-person solutions to automate its logistics, employing P800R robots to move smaller-sized items known internally as “F-koli.”

“This project is an important step in BMW Brilliance’s move towards smart manufacturing and digital factories, and a key milestone in our logistics transformation,” said Ralf Schieder, Vice President of Strategy and Logistics at BMW-Brilliance.

He added that the collaboration with Geek+ not just realized the integration and coherence of the warehouse management system, but also provided the carmaker with more flexible and faster solutions for future upgrades renovations.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at

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