AMR maker Geek+ partners with US e-commerce firm to deploy nearly 200 robots

This is the second time in about a month that Geek+ shipped more than 200 AMRs to foreign e-commerce partners on a single deal.

Radial, an e-commerce solution provider affiliated with Bpost, has announced a new partnership with Geek+ (极智嘉), China’s leading AMR startup, to deploy nearly 200 robots at one of its US logistics centers, Geek+ said yesterday.

This is the second time in about a month that Geek+ shipped more than 200 AMRs to foreign e-commerce partners on a single deal.

On March 1, cnrobopedia reported that the Beijing-headquartered firm deployed upwards of 250 AMRs in Saudi Arabia in February this year.

The startup’s recent foray into the US retail and e-commerce space signals wider adoption of its robotic solutions in overseas markets.

According to a press release posted on Geek+’s WeChat account, Radial will apply the AMRs at its order fulfillment center in Indianapolis, to help handle large-volume order fulfillment for an unnamed but well-known apparel brand.

These mobile robots will soon enter the 56,000-sqm warehouse to begin picking and sorting tasks.

Their presence will hasten the seamless order fulfilment at Radial to better satisfy client needs, while also creating more than 100 job opportunities locally, Geek+ said.

“We are thrilled to open our second fulfillment center in Indianapolis, expanding our North American footprint and increasing our ability to deliver exceptional customer experiences with the deployment of Geek+’s autonomous mobile robots,” said Esteban Gutierrez, Vice President of Fulfillment Operations at Radial.

“What sets us apart is our commitment to constantly push the boundaries of innovation and technology,” he added.

With the new center and Geek+’s robots, the firm will continue to invest in e-commerce fulfillment, to ensure its clients can scale their operations in a cost-effective and efficient manner, according to a press release.

Gutierrez also credited Geek+ for its role in helping “provide individuals the opportunity to start a career in e-commerce.”

“We are very pleased to advance and deepen our partnership with Radial. Building on our success together in Europe, Radial and Geek+ can now provide replicable, standardized solutions to Radial’s North American customers with even greater deployment speed,” said Rick DeFiesta, EVP of Sales & Solutions, Geek+ America.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at

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