AMR maker Geek+ teams up with sportswear firm Xtep to automate warehouse

In line with China's outline on digital economy during the "14th Five-Year Plan" (2021-2025) period, Xtep is actively exploring ways to construct a modern supply chain, digitize its warehouses and build a SKU information system.

Leading Chinese sportswear and apparel brand Xtep (特步, HK:1368) announced yesterday that it had partnered with AMR pioneer Geek+ (极智嘉) and completed the overhaul of Xtep’s warehouse in Quanzhou, a city in southeastern Fujian often known as the country’s “sneaker capital.”

Through the application of warehousing robotic technology, Geek+ quadrupled the warehouse storage capacity and material handling efficiency.

At the same time, labor costs came down by half following the facelift.

According to a press release from Xtep, the revamped warehouse will serve as an exemplar for sportswear firms also looking to digitize their supply chains and pivot to smart logistics.

In line with China’s outline on digital economy during the “14th Five-Year Plan” (2021-2025) period, Xtep is actively exploring ways to construct a modern supply chain, digitize its warehouses and build a SKU information system.

In addition, the sports apparel brand introduced the Geek+ RoboShuttle solution to help pick orders generated by offline stores and e-commerce vendors, making the operation more intelligent and eco-friendly.

For one thing, the mobile robots sort orders from and within the same box, reducing the cost of additional purchases of boxes and saving manpower for changing boxes.

For another, the robotic picking system realizes order grouping and dispatching optimization.

The Geek+ “double-picking” workstations allow for uninterrupted picking, achieving a significant reduction in cost and an increase in efficiency.

“Xtep deeply understands that digital transformation is the key to breaking through development bottlenecks and reshaping sustainable business growth. Therefore, we are committed to promoting the deployment of digital technology both online and offline,” Lin Jun, Assistant Vice President of Xtep Group, said.

“Through cooperation with Geek+, we have successfully applied logistics robotic technology to achieve warehousing reform in an efficient and low-carbon manner.”

Yang Juanzhe, President of Geek+ China, said that Geek+ is very pleased to cooperate with industry leaders like Xtep to promote the high-quality development of the sports equipment industry.

“As a digital economy enabler, Geek+ has always actively promoted the deep application of logistics robotics in various industries, promoting the digitalization of traditional industries and unleashing new development dynamics,” said Yang.

Currently, Geek+ has sales, operation, and service capabilities covering more than 40 countries, serving over 700 large customers including Bosideng, Nike, Walmart, Toyota, Siemens, BMW, and more.

It leads the industry in the scale of commercial adoption, with business scope spanning retail, footwear and apparel, pharmaceuticals, 3PL, new energy, automobiles and other industries.

According to Interact Analysis’ market research report, Geek+ has been the global AMR market leader for four consecutive years.

The story was rewritten based on a draft copy by GPT-4.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at

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