Quicktron (快仓科技), a leader of AMR technologies, revealed today via its social media platform that its new European office had opened on March 30 in the second largest British city of Birmingham.
This is the Shanghai-headquartered startup’s third office in Europe after Madrid, Spain and Darmstadt, Germany.
According to Quicktron, the new office is part of the firm’s consistent efforts to build a localized sales, delivery and service team, as it accelerates its expansion in overseas markets.
Of them all, Europe takes center stage in Quicktron’s bid to globalize its operation.
Following the record-breaking sale last year of AMRs worth 20 million euro to a European client from the 3PL industry, Quicktron’s European business has shifted into higher gear.
It has supplied material handling solutions catering to a European automaker as well as bin-to-person and shelf-to-person order picking solutions to a retail giant, Quicktron said on its WeChat account, without disclosing further details.
Nonetheless, the Shanghai startup, founded in 2014, boasted that its technologies helped the retail partner achieve a digital transition to e-commerce and reduce 40% of the labor needed to keep its warehouses running.
Quicktron has several advantages to count on in its quest to elevate its profile in Europe.
Kion Group, Europe’s largest truck manufacturer and the world’s second-largest, partnered with Quicktron and injected funds into the startup in 2020.
It is understood that the equity financing deal will bolster the credibility of Quicktron as a trustworthy supplier in the eyes of prospective European clients.
Notably, Quicktron products can be sold via Kion’s vast distribution network spanning more than 100 countries across the globe.
On April 25, Quicktron will attend LogiMAT, Europe’s largest logistics exhibition, in Stuttgart. Aside from showcasing its QuickBin AMRs and latent robot series, it will also introduce the bin-shaped vacuum robotic carrier that it debuted in December last year.