AMR startup Quicktron sets up office in UK, increasing European presence

Following the record-breaking sale last year of AMRs worth 20 million euro to a European client from the 3PL industry, Quicktron's European business has shifted into higher gear.

Quicktron (快仓科技), a leader of AMR technologies, revealed today via its social media platform that its new European office had opened on March 30 in the second largest British city of Birmingham.

This is the Shanghai-headquartered startup’s third office in Europe after Madrid, Spain and Darmstadt, Germany.

According to Quicktron, the new office is part of the firm’s consistent efforts to build a localized sales, delivery and service team, as it accelerates its expansion in overseas markets.

Of them all, Europe takes center stage in Quicktron’s bid to globalize its operation.

Following the record-breaking sale last year of AMRs worth 20 million euro to a European client from the 3PL industry, Quicktron’s European business has shifted into higher gear.

It has supplied material handling solutions catering to a European automaker as well as bin-to-person and shelf-to-person order picking solutions to a retail giant, Quicktron said on its WeChat account, without disclosing further details.

Nonetheless, the Shanghai startup, founded in 2014, boasted that its technologies helped the retail partner achieve a digital transition to e-commerce and reduce 40% of the labor needed to keep its warehouses running.

Quicktron has several advantages to count on in its quest to elevate its profile in Europe.

Kion Group, Europe’s largest truck manufacturer and the world’s second-largest, partnered with Quicktron and injected funds into the startup in 2020.

It is understood that the equity financing deal will bolster the credibility of Quicktron as a trustworthy supplier in the eyes of prospective European clients.

Notably, Quicktron products can be sold via Kion’s vast distribution network spanning more than 100 countries across the globe.

On April 25, Quicktron will attend LogiMAT, Europe’s largest logistics exhibition, in Stuttgart. Aside from showcasing its QuickBin AMRs and latent robot series, it will also introduce the bin-shaped vacuum robotic carrier that it debuted in December last year.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at

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