Cleaning robot giant Roborock revenue up 13% in 2022 despite headwinds

Roborock attributed its success to sustainable business development at home and abroad, thanks to a strategy of tapping deeper into the domestic market while expanding internationally.

Roborock (石头科技, 688169), the leading player in China’s robotic cleaning appliances market, has announced its financial report for the year 2022.

The report shows that the company’s revenue reached 6.629 billion yuan (US$958 million), up 13.56% year-on-year. Meanwhile, the net profit attributable to shareholders after deducting non-recurring gains and losses reached 1.198 billion yuan, a YoY increase of 0.63%.

According to the report, the company’s revenue was divided almost equally between domestic and overseas operations, with domestic revenue accounting for 47.3% and overseas income making up 52.7%.

It is worth noting that the sales of cleaning appliances in China last year remained resilient, recording a growth rate of 4%, amid an across-the-board decline of 7.4% in the home appliances market.

According to AVC, a home appliance market research company, China’s home appliance market took a hammering in 2022, amid a Covid-induced economic slowdown, sluggish demand, rising costs, intense market competition and other factors.

Despite these challenges, the cleaning appliances industry still showed resilience and continued to grow 4% to 32.2 billion yuan. Retail sales of cleaning gadgets slid 14.5% to 25.48 million units during the same period.

Among them, cleaning robots represented around 60% to 70% of the total sales volume.

The report reveals that Roborock sold 2.246 million units of its robotic vacuum cleaners in 2022, generating a revenue of CNY 6.346 billion, or about 96% of the company’s overall revenue.

The remainder was contributed by the sales of handheld cleaning products and accessories, which reached CNY 265 million.

Roborock attributed its success to sustainable business development at home and abroad, thanks to a strategy of tapping deeper into the domestic market while expanding internationally.

The company also revealed that it is building its own factory, and plans to gradually shift from outsourcing to in-house production as the factory becomes operational.

Roborock shares closed down 11.92% to 303.06 yuan apiece, with a market cap of 28.02 billion yuan as trading drew to a close today.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Trip.com Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at nitao0927@gmail.com.

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