DJI (大疆科技), the world’s largest drone maker, stopped selling its STEM-related products, AI courses and edtech solutions to underage Chinese students on December 31, 2023, Chinese media reported today.
The Shenzhen-based tech giant released a statement last month saying that it will cease the sale of Tello edu, RoboMaster EP, AI kit, DJI education and AI scenario-based education solutions by the end of 2023.
In an interview with National Business Daily, an economic newspaper, DJI explained that the decision was made based on a comprehensive assessment of its “investment and optimal allocation of business resources.”
In the future, the company will halt all robotic competitions catering to K12-stage students within China. Instead, the focus will shift toward hosting collegiate robotic and drone contests, DJI said.
The goal is to “set the stage for youth engineers to grow” and “cultivate and coach a young, promising team of science and engineering talent,” so as to “continue to contribute to society.”
DJI’s STEM packages include multiple robots and drones, AI programming on Python and Swift, among others.
STEM education is an immense market in China. According to a study by LeadLeo, a market intelligence researcher, the STEM industry in China is forecast to be valued at 54 billion yuan (US$7.55 billion) by 2023.
It’s unclear if DJI’s latest move has anything to do with China’s “Dual Reduction” crackdown on after-school tutoring, which aims to lessen the academic burden on students from the 1st through the 12th grade.