Dreame signals strategic shift with launch of new quadrobot, humanoid robot

Dreame's decision to branch out into robotics has taken many market observers by surprise but the company believes this should be understood in the context of its history.

Dreame (追觅科技), a smart home appliance maker, introduced its new cordless mop M13 Bet at a product launch event in Shanghai on March 28.

Other new releases included a general-purpose humanoid robot and the second-generation variant of EameOne, a quadrobot developed by the Suzhou-headquartered company.

Their addition to Dreame’s product matrix represents a significant attempt at diversifying the firm’s growth from home appliances alone.

M13 Beta, which adopts a single brush design, carries a high-speed motor and forward and reverse self-cleaning technologies. Moreover, its built-in modules can heat and dry the device through a centrifugal swing mechanism.

The robot also comes with Dreame’s latest innovations such as electrolytic water sterilization and silver ion water purifier. Together they bolster the gadget’s disinfection performance.

M13 Beta is not just capable of sweeping, mopping and washing the floors. With different replaceable brushes, it can be turned into a conventional vacuum, a portable vacuum or a mite killer, switching between five cleaning modes with ease, Dreame claimed.

M13 Beta retails at 3,499 yuan (US$508) and is available via online and offline shopping platforms like JD.com, Tmall, Douyin, Kuaishou, Pinduoduo and more than 110 brick-and-mortar stores.

Shift toward robotics

Dreame’s second-generation quadrobot has 15 degrees of freedom. With 12 high-performance servo motors, 21 TOPs computing power and multiple sensors, the four-legged robot can interact through voice, perception and sense of touch to navigate all kinds of terrain.

Its platform provides advanced mobility for the robot to ascend a slope, climb stairs, leap over obstacles, somersault and dance.

The updated EameOne also possesses a head, an unusual design among quadrobot developers. This feature improves human-machine interaction, making the robot a better fit for application in entertainment, emotional care and scientific research, Dreame said at the product launch.

Meanwhile, Dreame’s humanoid robot, which it somehow did not name, stands 178 cm tall and weighs 56 kg. The robot has 44 degrees of freedom, six of them on a single leg. This allows it to stand on one foot.

The depth camera it comes with can reconstruct a 3D environment. Coupled with large language model-based deep learning, the robot has an outstanding conversational ability, Dreame touted.

Dreame’s decision to branch out into robotics has taken many market observers by surprise but the company believes this should be understood in the context of its history.

The company said it has defined itself as a general-purpose robot company from the very beginning, and has invested continuously in motor iterations and AI algorithms.

“Dreame hopes to blend robotics with industry and apply them in agriculture, healthcare, transportation and other sectors,” said Yu Chao, director of Dreame’s robotic unit. “We will leverage robotics to meet emerging needs on new frontiers and enhance productivity considerably.”

He added that Dreame will pivot gradually toward a general-purpose robotic ecosystem and use robots to serve households and society in a more meaningful way.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Trip.com Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at nitao0927@gmail.com.

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