Geek+ deploys over 250 AMRs in Saudi Arabia to hasten logistics upgrade

The advanced automation technologies of Geek+ help Starlinks better track and manage inventory, predict needs and optimize transportation routes, said Salah Taha, managing director of Starlinks.

Geek+ (极智嘉), a leading domestic autonomous mobile robot (AMR) startup, announced via social media today that it had deployed upwards of 250 AMRs in Saudi Arabia in February.

In an official WeChat post, the Beijing-headquartered firm stated that Saudi Arabia’s first robot order fulfillment center, which it helped build in conjunction with Starlinks, a Saudi logistics and supply chain solutions provider, opened on February 6.

The center, covering a floor area of 37,000 square km, adopts more than 250 AMRs supplied by Geek+ and has achieved smart order picking and sorting by employing the Chinese startup’s intelligent warehousing solution.

The solution enables the facility to handle 12 million SKUs and fulfill an average of 3.6 million orders per month.

(L) Gary Grummitt, associate director of E-Commerce and Growth Project, Starlinks
(R) Brian Lee, head of business of Geek+ Europe

The advanced automation technologies of Geek+ help Starlinks better track and manage inventory, predict needs and optimize transportation routes, said Salah Taha, director of operations at Starlinks.

He added the use of robotics not just cuts costs but also provides customers with better services.

“We are committed to promoting the innovation of logistics and supply chain industries in this region, and shorten the time needed to fulfill orders placed by online shoppers,” said Taha.

Brian Lee, head of business of Geek+ Europe, beamed with pride at the fact that the firm’s robotic solutions were chosen as the winner among a handful of competitors.

“The Middle East is a fast-growing logistics platform, with strong demands for greater throughput and faster order fulfillment to meet customer needs,” said Lee. “Our solutions are designed to exactly satisfy those needs.”

Geek+ is gearing up for a bump in its global business as it looks to forge deeper links with overseas partners to showcase its strengths in not just AMR but general robotics as well, according to its official WeChat post.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Trip.com Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at nitao0927@gmail.com.

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