Segway-Ninebot scooter shipments hit 1.5m in home market by March

In addition to scooter, the manufacturer of motorized transport devices is also present in categories ranging from two-wheeled self-balancing personal transporter and electric kick scooter, from full-terrain vehicle to delivery robot.

Segway-Ninebot (九号公司) sold an aggregate 1.5 million scooters at home as of March 2023, according to the Chinese supplier of short-distance mobility tools and robots.

In a public statement, the Beijing-based company said it sold more than 100,000 scooters in 2010, the first year it launched the product line in the domestic market.

Sales surged around 300% year on year to 420,000 units nationwide in 2021. The aggregate shipment of Ninebot scooters in the Chinese market crossed the 1 million mark by August 2022.

Ninebot released C, B, E, F and M series of scooters over the past three years.

To date, the company, which renamed itself after buying its US rival Segway in 2015 for an undisclosed amount, has acquired a cumulative user base of 10.6 million, with registered app users topping 10 million.

The company also stated that its second-phase scooter plant in Changzhou of eastern China’s Jiangsu Province began production in October 2022, with the total capacity to reach 2 million units in 2023.

Meanwhile, construction on the third-phase of the project is already underway and expected to churn out 3 million scooters by the end of 2024.

Currently, its Changzhou factory — another in the southern manufacturing hub Shenzhen — has covered 220,000 sqm of land and added continuously to the firm’s production capabilities.

After the third-phase construction is over, Segway-Ninebot will record annual revenue of around 10 billion yuan (US$1.45 billion), the firm noted.

In addition to scooter, the manufacturer of motorized transport devices is also present in categories ranging from two-wheeled self-balancing personal transporter and electric kick scooter, from full-terrain vehicle to delivery robot.

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Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Trip.com Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at nitao0927@gmail.com.

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