Segway-Ninebot upbeat about reaching annual sales targets for mowing robots

Although the Beijing-headquartered firm expressed optimism about its market prospects, it did not reveal the latest sales figures to back up its claims.

Segway-Ninebot (九号公司), company making robotics and short-distance mobility devices, announced on a November 20 conference call that it is upbeat about meeting the annual sales target for its robotic mower business this year.

The company explained that shipment usually takes place from November to June or July the next year, and the third quarter is usually not a time of surging sales.

Starting in the fourth quarter of this year, Segway-Ninebot plans to ship its borderless robotic mowers, called Navimow, in batches, paving the way for the next lawn mowning season in March 2024.

When the product hit the market in 2022, sales volume approached 20,000 units in the third and fourth quarters of that year.

It is now available in 27 European countries, covering 1,200 retail stores, and is scheduled for an entry into the North American market.

Segway-Ninebot, which also manufactures self-balancing scooters, e-bikes, all-terrain vehicles and mobile robotic platforms, ventured into mowing robotics two years ago.

In the face of intense market competition, the firm made attempts at crowdfunding and online sales to increase revenue streams in the third quarter of this year.

Although the Beijing-headquartered firm expressed optimism about its market prospects, it did not reveal the latest sales figures to back up its claims.

Instead, all it said is that its products have increasingly been welcomed by consumers, as they find the mowers to free up productivity and save their time.

Segway-Ninebot stated that development of the next-generation robotic mower is also underway.

Worldwide, amid a shift toward greener, electricity-powered forms of lawn mowing, smart robotic mowers have seen rising adoption thanks to their autonomous obstacle avoidance, route planning, among other benefits in lawn care.

Avatar photo
Ni Tao

Ni Tao is the founder and editor-in-chief of cnrobopedia. Prior to cnrobopedia, he had a full decade of experience with a major state-run English-language newspaper as a tech reporter and opinion writer. He is also a communications specialist, having provided consultancy services to established firms like Siemens, Philips, ABinBev, Diageo, Group (Nasdaq: TCOM, HK: 9961), Jianpu Technology (NYSE: JT) and a handful of domestic startups. A graduate of Fudan University, he writes widely about China's business and tech scenes and other topics for global publications including South China Morning Post, SupChina, The Diplomat, CGTN, Banking Technology, among others, and tries to impart his experience to students at Fudan University Journalism School, where he is a part-time lecturer. When he's not writing about robotics, you can expect him to be on his beloved Yanagisawa saxophones, trying to play some jazz riffs, often in vain and occasionally against the protests of an angry neighbor. Get in touch with him by dropping a line at

Articles: 675